XinYing's journey in design

TYPOGRAPHY & HYPERTEXTUALITY - FINAL COMPILATION AND REFLECTIon Wu Xin Ying (0328708) Typography & Hypertextuality Final Compilation and Reflection INSTRUCTIONS Exercises Project 1 - Story book Project 2 - Font design Final Project - Kinetic Typography SUBMISSIONS Exercise Exericise 1 ( week 1 ) - Calligraphy Fig 1. Verticle lines Fig 2. Horizontal lines Fig 3. Circles Exercise 2 (Week 2) - Lettering Fig. 4 Lettering Exercise 3 (Week 3)  – Type Expression Fig. 5 Name (GIF) Exercise 4 (Week 4 - Week 5)  – Six Verbs Type Expression Fig. 6 Six words type expresion Fig. 7 Animated JUMBO Project 1 - Story Book Fig. 8 Front page of story book Fig. 9 Page 12 & 13 of  story book Fig.10 Last page of story book Link to my final art work of Mr Babadook:  https://drive.google.com/file/d/0B5e_HMGPVxq8U3pUWV94SXMwVjA/view?usp=sharing PDF of the story book You

Design Studies I : Communication Theory Wu Xin Ying (0328708) Continuous Assessment – Assignment (Group) (20%) Assignment Brief  Communicate with a target audience, in a visual form, the emotions or the message in a song or a poem. Requirements In this group work, you are to decipher the meaning or emotions of a given song or poem. Utilising the elements of design and the principles of organisation, create a work of design that communicates the message or emotions of the given song or poem. The work of design can be in any form, deem fit by you, in the context of the song or poem. However, do consult in your lecturer the size of the design work before finalising your idea. Each member of the group must contribute to produce a collective sketchbook that records everyone’s research, ideas, opinions and sketches. The final outcome is to be accompanied by a rationale of about 250 words, stating what you understand from the song or poem (your deciphering) and explaining about

TYPOGRAPHY & HYPERTEXTUALITY - FINAL PROJECT ( KINETIC TYPOGRAPHY) 22 November 2017 - 29 November 2017 ( week 12 to week 13) Wu Xin Ying (0328708) Typography & Hypertextuality Kinetic Typography LECTURE Lecture 12 For today's lecture, Mr Vinod has explained the differences between leading and line spacing. Leading is the space between the descender line of a row of text and the ascender line of another row of text while line spacing is the space between the baseline of two rows of text. Moreover, Mr Vinod also mentioned that the line space should be 3 points larger than the actual font size in order to produce a good leading. Fig.1 Example of leading and line spacing Lecture 13 No lecture for this week. INSTRUCTIONS PROJECT At the first week of the project start, I have done some sketches of my kinetic poster. Fig. 2 First design Fig.3 Second design ( Selected) After selected the design that I wanted, I

TYPOGRAPHY & HYPERTEXTUALITY - PROJECT 2 (FONT DESIGN) 1 November 2017 - 15 November 2017 ( Week 9 to week 11) Wu Xin Ying (0328708) Typography & Hypertextuality Font Design LECTURE Lecture  9 No lecture on this week. Lecture 10 On today's lecture, we learnt about leading, kerning and spacing. Leading is the space between the lines while kerning is the space between the letters. Moreover, kerning also means minus space while spacing means add space. Fig.1 Kerning and leading Lecture 11 No lecture on this week. INSTRUCTIONS PROJECT I started to design and sketch my own fonts on paper. Fig.2 Sketches of font design Fig.3 Sketches of font design Fig.4 Sketches of font design After finalized my sketch, I started to digitize the font in Adobe Illustrator. Fig.5 Digitized font in Adobe Illustrator After that, I transfer my font to Font Lab Studio. Fig.6 My font in Font Lab Studio Fig.7 Adjust the kern